The most common
fundraising vehicle that people think about is an event.
Types of events include sporting tournaments like golf or
tennis, galas, luncheons, or musical concerts. If you or
your company/friends would like to organize a fundraiser to
benefit the Komen CNY Affiliate, here are some things you
might want to consider.
1. Start
planning early. This step cannot be overemphasized! Make
sure your perspective event date doesn’t conflict with
something else that’s going on in the community. Also,
check with our office to see if that date is clear on our
Komen events calendar.
2.
Complete the required paperwork for our approval. As a
non-profit organization, we are accountable to the public
for fundraising activities using the Komen name. Our
Affiliate must approve of every function that uses our name
and follow the progress of event planning through final
disposition
3. Keep
expenses to 25% of gross revenue. This standard is set by
the Better Business Bureau and our national Foundation to
ensure that a great majority of the gross revenues goes to
our mission, and not to fundraising expenses. Exceptions can
be made for first time events and under special
circumstances, but again, must receive approval from our
Development Committee. The best way to keep track of this
requirement is to make a budget and stick to it.
4. All
promotional material must be reviewed by the Komen CNY
Affiliate prior to production and distribution. This
includes, but is not limited to all press releases,
invitations, newsletter articles, fliers, posters, and
advertisements. Logo use is only allowed with special
written permission. Our Foundation enjoys a high level of
name recognition, and we want to make sure that the public
is always able to distinguish our organization from among
all of the other non-profits in our community. Because of
this approval process, please make sure that you build in
extra time for review and revisions.